Often these beers were brewed on the individual farms, who would cultivate and maintain their own yeast strains. The individuality of each of these farmhouses’ brews was highlighted when the craft beer world caught word of the ancient Norwegian Kveik yeasts. Still finding their footing in modern day breweries, ‘Kveik’ translates simply to ‘yeast’ as, at the time, it wasn’t a specific strain.
In the ultimate battle for IPA global appreciation, the West Coast and New England would be the Star Wars and Avengers of the beer world. One, a classic game-changer that has paved the way for many of the styles we see today. The other, a younger breed that’s bringing in a whole new audience of beer aficionados.
Hop producers around the globe are hearing us shout our love of hops to the heavens and are coming up with new, innovative ways to give us what we want. And what we want is more beautiful aromatic oils and bittering alpha acids found in the hop bud that fills our senses and brings us joy.