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The Importance of Beer Labels

The label tells us what we’re drinking, who made it, the ABV and all the other legal requirements, but when I’m scanning our fridges, shelves, or online shop to select my next brew it’s rare that I am focusing on words. Instead, as though wandering through a gallery, I am taking in the images.Even when I am hunting for a specific brewery it’s the logo, an image, that I am trying to pick out from the crowd. And in a world of over 19,000 breweries, at Carwyn alone we have hundreds of breweries and nearly 1000 beers in our shop at any given time, its important to stand out in the crowd. And what stands out to one person may...

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