Schmoozeletter — club magnum RSS



The Importance of Beer Labels

The label tells us what we’re drinking, who made it, the ABV and all the other legal requirements, but when I’m scanning our fridges, shelves, or online shop to select my next brew it’s rare that I am focusing on words. Instead, as though wandering through a gallery, I am taking in the images.Even when I am hunting for a specific brewery it’s the logo, an image, that I am trying to pick out from the crowd. And in a world of over 19,000 breweries, at Carwyn alone we have hundreds of breweries and nearly 1000 beers in our shop at any given time, its important to stand out in the crowd. And what stands out to one person may...

Continue reading



Vintage and the Winemaking Process

You can think of vintage/ harvest as the AFL Finals Series of the wine world; with teams at every winery around the world labouring with the utmost care to ensure the greatest expression of the year’s haul. Or, if you're like Team Schmooze, you could think of it as anything other than a sports analogy. The RuPaul's All Stars of the wine world.  Anyway, back to it.  In the Northern Hemisphere vintage normally takes place between August and October, while here in the Southern Hemisphere it's generally between February to April – this year’s (2021 vintage) is winding down as we write this. Timing is everything during these months. Winemakers and viticulturists carefully follow the weather and taste grapes daily throughout their plots, paying attention to acid, sugar, flavour concentration, and tannin. They then send grapes to the lab for further analysis....

Continue reading



Brewing Process & Glossary of Terms (PART 1)

Bookmark this post!  We’re going to be chatting about a multitude of topics throughout these bulletins so we thought we’d re-discover the basics in two parts. (You can find a glossary of terms in part two, linked below). Let's chat all things BREWING. Yes, even though it tastes as though it were sent from heaven, beer is the result of nature, science, and a brewer’s free will. We’re going to nerd out, and it's going to be fun! It all starts with precious barley. Barley is the chosen grain for brewing for a multitude of reasons; 1) the husks act as a natural filter bed through whichto strain the wort (pronounced ‘wert’), 2) Barley contains a large amount of starches which...

Continue reading



Welcome to Carwyn's Schmoozeletter

Welcome to the first of many bulletins! We are excited to start bringing you weekly articles about the wonderful world of alcoholic beverages. Whether you are beginning your journey or an expert, there will be something here for you with topics including beer, wine, spirits, industry news, science, history, and beyond. So let’s get this started with a little ode to what drives us at Schmooze by Carwyn: You! What's your favourite thing about the drink of your choice? The flavour? The process? The ingredients? Or maybe it’s what that drink brings along: the friends, the conversation, the laughs - in short, the community. Our community extends well outside our Melbourne home, crossing state and national borders to include producers, distributors, sales...

Continue reading